Provisional dates · Founding Executive Cohort
Design Your AI-Native Customer Growth Engine
From customer acquisition and retention to intelligent, commercially accountable customer operations.
A focused executive Sprint for MNO, MVNO and eSIM leaders exploring how AI can improve customer acquisition, conversion, retention, lifetime value and customer-function productivity.
Across two 75-minute sessions, examine where AI can improve commercial decisions, how customer workflows could be redesigned, which technology approaches are realistic, and what evidence management needs before committing investment.
By the end of the Sprint, you will have identified one priority customer-growth opportunity, examined its potential economic value, considered the workflow and capabilities it would require, and clarified the evidence needed before investment.
Your Operator AI Decision Brief remains private to your organisation.
Develop your private Operator AI Decision Brief, identifying:
Acquisition efficiency, conversion, onboarding, activation and channel performance—judged by customer quality and lifetime value, not subscriber volume alone.
Distinguishing avoidable churn from uneconomic retention—or, for travel-eSIM businesses, earning repeat purchase—and intervening only where the economics justify action.
Next-best-action, offer relevance and customer lifetime value—measured by incremental contribution rather than campaign volume or model accuracy.
How customer decisions, workflows, decision rights, data and controls change when AI is embedded in the customer function—with commercial accountability intact.
Value builds over an ongoing relationship: acquisition, retention, churn and lifetime contribution.
Value is earned purchase by purchase: acquisition, activation, repeat purchase and contribution per customer.
The same six-part Decision Brief applies to either model; the value mechanism and evidence differ.
Founding Sprint applications closeProvisional — to confirm
Wednesday 13 January 2027 · 17:00 GMT
Opening Executive SessionProvisional
Tuesday 19 January 2027 · 10:00–11:15 GMT
(11:00–12:15 CET · 13:00–14:15 Saudi Arabia · 14:00–15:15 UAE)
Private applied work
Approximately 30–45 minutes between sessions
Optional Executive Office HourProvisional
Tuesday 26 January 2027 · 10:00–10:45 GMT
Closing Executive SessionProvisional
Tuesday 2 February 2027 · 10:00–11:15 GMT
(11:00–12:15 CET · 13:00–14:15 Saudi Arabia · 14:00–15:15 UAE)
All dates remain provisional until formally confirmed.
AI use cases are multiplying faster than most management teams can investigate them.
The challenge is not generating another opportunity list.
It is deciding which customer-growth opportunities deserve attention, what evidence should be demanded, what has to change operationally and where measurable value could come from.
The Sprint provides a practical framework for making those distinctions.
Opening Executive Session · 75 minutes
Examine AI opportunities across customer acquisition, conversion, retention, customer value management and customer-function productivity. Use attributable operator evidence and a practical management framework to distinguish an interesting technology demonstration from an opportunity worth investigating. Choose one relevant customer-growth problem or opportunity for private consideration.
Between sessions · approximately 30–45 minutes
Apply the Council's framework inside your own business. Your completed brief stays with you. It is not submitted to the Council or shared with other operators.
Closing Executive Session · 75 minutes
Compare potential value with feasibility. Examine how the customer workflow and operating model would need to change. Challenge the evidence. Identify the smallest sensible next decision.
Avoidable early-life churn is reducing the economics of newly acquired SIM-only customers.
Retain incremental contribution by identifying customers most likely to leave and intervening only where retention economics justify action.
Establish cohort churn baseline, contribution per retained customer, treatment/control uplift and intervention cost. Do not rely on propensity accuracy alone.
Current: broad retention campaigns. Future hypothesis: risk signal → economic eligibility → next-best action → controlled intervention → measured incremental outcome.
AMBER — customer and usage data available; treatment measurement exists; offer economics and operational ownership require validation.
Authorise a narrowly scoped validation using one customer cohort before considering wider implementation.
For MVNO leaders — four commercial lenses
Detect margin leakage and understand how customer behaviour interacts with host-network economics.
Improve retained contribution, not simply campaign volume or prediction accuracy.
Examine CAC, conversion, activation and lifetime-value quality rather than subscriber growth alone.
Identify where automation can reduce service effort while preserving resolution quality and customer trust.
The Sprint is primarily for senior executives at MNOs, MVNOs and eSIM providers (including travel-eSIM businesses) responsible for commercial performance, customer value, growth, customer experience, operations, digital, data, AI, technology-enabled transformation or operating-model change.
Typical roles include CEO, Managing Director, CCO, CMO, COO, CIO, CTO, Chief Digital/Data/AI Officer and senior VP/Director roles with comparable decision responsibility.
You may be exploring, planning, implementing or scaling AI. AI maturity alone does not determine eligibility.
The inaugural programme will help establish the Council's working model and determine which future activities are most useful. Future formats and fees have not yet been determined. The investment requested is your time, professional attention and constructive participation.
Apply to join the founding cohortCouncil membership and Sprint admission are reviewed separately. Membership does not guarantee a Sprint place.
Questions
No. It is a facilitated executive programme focused on commercial decision-making.
No. The framework is useful at exploratory, planning, implementation and scaling stages.
No. Your Operator AI Decision Brief helps structure the next management decision; it is not a consultancy-grade financial model.
No. Company-specific application stays in your private working material.
There is no participation fee for the inaugural cohort.
No. Tuesday 19 January and Tuesday 2 February 2027 at 10:00–11:15 GMT are the current provisional dates and will be confirmed before invitations are finalised.